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New Standard IIC Offers Revolutionary One-Size-Fits-Many Approach

SOMERSET, NJ April 15, 2014 – Simple never sounded so good. The new Charm60 Standard IIC takes a revolutionary one-size-fits-many approach that enables hearing care professionals to offer a discreet, instant fit product the delivers on Sonic’s commitment to make “everyday sounds better.”

The sophisticated technology found in the newest addition to the Charm family provides the essential features that users value most including clear and natural sound and excellent feedback management for squeal-free, easy listening. With a MSRP of $1500 for a pair, the Charm60 Standard IIC will appeal to price-conscious and new users who want the benefits of Sonic amplification in a discreet, easy-to-use hearing solution.

“We know that cost and discretion are extremely sensitive issues for hearing aid users – especially potential new users,” says Joseph A. Lugara, Sonic President & Chief Operating Officer. “With the Standard IIC, we address these issues and more in an easy-to-use, attractively priced hearing solution built on the Sonic 4S Foundation of Sound that's natural, Speech understanding in noise, Simplicity in everything we do and Style that stands out. Users experience the benefits of an instant fit solution that is custom programmed to their unique hearing needs by a qualified hearing care professional.”

Easy Listening, Effortless Enjoyment
The Standard IIC features Speech Variable Processing, Sonic’s newest digital sound processor. The fast-acting Speech Variable Processing gives priority to speech sounds, preserving the nuances of speech that allow users to better understand individual words and enhancing overall speech clarity. The Adaptive Feedback Canceller removes offending feedback signals so users can enjoy squeal-free, easy listening. The sophisticated Speech Priority Noise Reduction system stops distracting noise before it is noticed so listening is comfortable even in challenging sound situations such as restaurants and social events.

User-Pleasing Simplicity and Style
Unlike other one-size-fits-all products, the Standard IIC is streamlined, simple to use, and does not require the addition of domes, sleeves or other extra parts that complicate use and are easily lost. This appeals to new and experienced users who can simply insert and immediately begin enjoying the benefits of Sonic’s sophisticated amplification. It is an excellent solution for mild-to-moderate hearing loss with an instant fit suitable for more than 80 percent of users in the target hearing range.

Simple Approach, Multiple Benefits
The Standard IIC increases opportunities for hearing care professionals to satisfy demand for a hearing solution that is discreet, yet attractive and straightforward - even among the most skeptical and reluctant new users. The practitioner’s ability to instantly fit, custom program and allow users to immediately experience the benefits of Sonic’s sophisticated technology has the potential to increase user acceptance and get hearing help to those who need it earlier in the process than ever before.

In a preference study of 100 users, the easy, comfortable fit of the Standard IIC earned high marks. “We found that the Standard IIC fit 87% of ears, with 63% of fittings judged as an IIC fit by hearing care professionals,” says Lugara. “And 77% rated the new solution as ‘comfortable’ or ‘very comfortable’ with 79% reporting they were ‘happy’ or ‘very happy’ with the fit.”

The easy fit and outstanding sound quality of the Standard IIC makes it an excellent choice as a loaner instrument or demo to enable users to “test drive” its benefits. At an appealing price point of $1500 MSRP for a pair, the new solution is ideal for promotions designed to attract new and cost-conscious consumers.

ABOUT SONIC
Sonic is a U.S.-based manufacturer of hearing care solutions, who envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 25 countries. Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, Everyday Sounds Better.

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