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Sonic Introduces New RITE Products and Upgraded Wireless Accessories

SOMERSET, NJ April 28, 2014 – Everyday Sounds Better than ever with the newest innovations across a range of popular Sonic hearing solutions and accessories.

“At Sonic, we continually look for ways to bring innovative features and the latest advances to our product portfolio,” says Kathy Landon, Vice President of Branding and Professionals Services for Sonic. “Our goal is to continue to offer hearing solutions with a winning combination of features and styles – all built on Sonic’s 4S Foundation of sound that’s natural, speech understanding in noise, simplicity in everything we do and style that stands out.”

Discreet, Refined Nano RITE
Sonic introduces the small, discreet Nano RITE model in Bliss and Charm solutions at all technology levels. The Nano RITE provides Sonic with a refined new look with superior functionality to expand the company’s receiver-in-the-ear options and includes a built-in telecoil/auto telephone and wireless connectivity. Built on Sonic’s Speech Variable Processing platform, the Nano RITE delivers exceptional sound quality along with benefits such as Speech Priority Noise Reduction and easy-to-use controls.

Flip Premium to Basic
New Flip40, the newest addition to the Flip family, is designed to deliver just the features listeners need. Flip40 and the upgraded Flip60, now featuring Adaptive Directionality, round out the Flip family to offer users compact product options from Premium to Basic, all with Sonic’s clear and natural sound quality.

Next Generation Connectivity
The next generation of Sonic wireless accessories feature a variety of upgraded functionalities and design features. SoundGate 2 delivers a 200% increase in range (up to 90 feet) and a 100% increase in battery life for up to 10 hours of streaming. SoundGate 2 includes a built-in telecoil so that users can benefit from looped systems even if their hearing instruments do not contain a telecoil.

The new TV Adapter 2 and Phone Adapter 2 are compatible with the original SoundGate and provide a 200% increase in range when used with the new SoundGate 2. A convenient “SelectMe” feature allows SoundGate 2 to switch easily between multiple paired TV Adapters and the TV Adapter 2 now supports TOSLink optical audio cable input. With Phone Adapter 2, users can connect seamlessly to digital office phones (VoIP systems) via an optional Sennheiser accessory. All three wireless accessories feature a new, updated design.

Sonic is a U.S.-based manufacturer of hearing care solutions, who envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 25 countries. Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, Everyday Sounds Better.

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For more information...
Corporate Headquarters
Sonic Innovations, Inc.
2501 Cottontail Lane
Somerset, NJ 08873

Tel. 888.423.7834