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With Good Hearing, Everyday Sounds Better

SOMERSET, NJ May 5, 2014 – Just in time for May, Better Hearing & Speech Month, leading hearing aid manufacturer Sonic has created a series of inspiring videos to remind us that good hearing makes everyday sounds better.

Each video depicts a sound that you never want to miss – from the natural sounds of a laughing baby and rolling surf to heartfelt words of love and inspiration. The four videos, each just 20 seconds long, are designed to generate a new appreciation of hearing and the importance of hearing health.

“The videos are quick, upbeat snapshots that dramatically capture the many ways that sound impacts our day-to-day lives,” says Kathy Landon, Vice President of Branding and Professionals Services for Sonic. “We wanted a simple, emotional way to remind everyone of the benefits of good hearing and to motivate people who are missing out on everyday sounds to schedule a check-up with their local hearing care professional.”    

Do you know what you’re not hearing? Good hearing can connect you to all of the sounds that make life sweet, exciting, peaceful and more.  A hearing evaluation is easy and painless.  If you can benefit from amplification, your hearing care professionals can help you choose from an array of small, stylish, and affordable hearing aids.  Streamlined and simple to use, the new invisible-in-the-canal Standard IIC from Sonic is a discreet “instant fit” solution that provides clear and natural sound and squeal-free, easy listening.

Landon encourages people to use Facebook, Twitter or their favorite social media channels to share the four videos with family and friends. The videos are available at

Each May, Better Hearing & Speech Month provides an opportunity to raise awareness about communication disorders and the role of American Speech-Language-Hearing Association (ASHA) members in providing life-altering treatment. 

Sonic is a U.S.-based manufacturer of hearing care solutions, who envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 25 countries. Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, Everyday Sounds Better.

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For more information...
Corporate Headquarters
Sonic Innovations, Inc.
2501 Cottontail Lane
Somerset, NJ 08873

Tel. 888.423.7834