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Sonic Showcases Easy Wireless Connectivity and Real Ear Fit Advantage at 2014 EUHA

Sonic AG, SWITZERLAND October 15, 2014 – Sonic spotlights the company’s next generation of wireless accessories and new Real Ear Fit technology at the 2014 European Union of Hearing Aid Acousticians (EUHA) Congress in Hanover, Germany, October 15 - 17.

Sonic invites delegates attending the annual three-day trade event to discover how Sonic’s newest innovations not only “make everyday sounds better” but can also make every fitting easy, fast and accurate. Like all of the Sonic product lines on display at the Sonic Booth (Hall 6, Booth C26), the new wireless accessories and real ear verification technology are built on the Sonic 4S Foundation of sound that’s natural, speech understanding in noise, simplicity in everything we do and style that stands out.

“We are pleased to give delegates first-hand experience of the benefits that Sonic hearing instruments provide – from wireless connectivity options to binaural processing and of course, outstanding sound quality,” says Marcel P. Vennik, Director of International Sales at Sonic. “All Sonic solutions are built on our sophisticated Speech Variable Processing Platform, a fast-acting WDRC system designed to replicate the cochlear amplifier model so that sounds are natural and speech clear.”

At the Sonic Booth, delegates will receive a detailed introduction to the next generation wireless accessories. SoundGate 2 delivers a 200% increase in range (up to 90 feet) and a 100% increase in battery life for up to 10 hours of streaming. SoundGate 2 includes a built-in telecoil so that users can benefit from looped systems even if their hearing instruments do not contain a telecoil.

The new TV Adapter 2 andPhone Adapter 2 are compatible with the original SoundGate and provide a 200% increase in range when used with the new SoundGate 2. A convenient “SelectMe” feature allows SoundGate 2 to switch easily between multiple paired TV Adapters, and the TV Adapter 2 now supports TOSLink optical audio cable input. With Phone Adapter 2, users can connect seamlessly to digital office phones (VoIP systems) via an optional Sennheiser accessory. All three wireless accessories feature a new, updated design.

Both patient and practitioner benefit are evident in Sonic’s new Real Ear Fit technology. The innovative real ear verification technology is integrated into Sonic’s proprietary high-speed EXPRESSfit fitting software to promote efficiency, ease of use, and accuracy in hearing instrument fittings. New Real Ear Fit provides first-fit success for increased patient satisfaction. Hearing care professionals benefit from the technology’s ability to deliver easier, more customized fittings, automatically adjusting hearing instrument response to match prescriptive targets without the need to switch from EXPRESSfit to separate REM software.

Sonic is a U.S.-based manufacturer of hearing care solutions, who envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 35 countries. Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, Everyday Sounds Better.

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