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With Sonic,
Everyday Sounds Better

At Sonic, we appreciate the value of hearing and seek to help people find the greatest enjoyment from it. We envision a world where all people can enjoy the sounds that enrich everyday life.

Sonic seeks to fulfill this mission by putting into practice our corporate values. These guiding principles help us focus on real needs—and create solutions users are looking for.

  • Our creative approach results in stylish, easy-to-use instruments that provide outside-the-box solutions
  • We are energetic in applying technologies and features that help enhance sound quality and promote better speech understanding
  • We are dedicated to delivering positive experiences and reliable products to customers

At Sonic, we want to make an impact on people’s lives. That goal can be seen in our commitment. In the quality of our products and services. And in our reputation as an honest, friendly, and reliable company. As a hearing instrument company, there’s nothing Sonic enjoys more than hearing for ourselves the positive experiences of users like you.

Sonic. Always a crowd pleaser
For natural hearing experiences that delight every day, Sonic is the natural choice.
Quick facts
  • Founded in 1998; acquired by William Demant Holding Group in 2010

  • World Headquarters in Somerset, NJ

  • Subsidiaries and distributors in over 30 countries